The Barbie can be called the most famous doll in the history as her popularity is on top for more than 60 years. Despite the age of modern technology, Barbie has not lost its leading position for six decades and remains one of the best-selling toys in the world. Even now, kids want to get a new Barbie for Christmas or birthdays, and the most famous designers such as of the world created the most luxurious clothes for this doll. What is the key to this success?
Idea Came from a Gift
The inventor of the Barbie doll is Ruth Handler. After buying a Bild Lilli doll for her little girls, the woman found that children preferred to play with dolls that look like adults instead of playing with dolls that are copies of kids or babies. This is how the idea to create a special toy doll Barbie came to Ruth Handler. The first Barbie was presented to the public in 1959 at an international toy exhibition in New York. The inventor of Barbie named the doll in honor of her daughter because the official full name of Barbie is Barbara Millicent Roberts. Another famous male doll of this campaign is Ken. It was created a couple of years later in honor of a son named Kenneth. Barbie, who had just appeared on the market, instantly took the hearts of the American kids. Soon, the whole world was fallen in love with this blond doll.
150 Professions and Luxurious Outfits
During her history, Barbie has become a symbol of the ideal woman, promoting gender equality, and declaring the message that a woman can become whatever she wants. Barbie has become a representative of various professions. Barbie was cashier of McDonald’s, doctor, kindergarten teacher, astronaut and has run her campaign for the president six times. In total, Barbie dolls embodied more than 150 representatives of various professions.
On store shelves we can find Barbie dolls dressed not only in working uniforms but in the most luxurious dresses also. In 1999, the most expensive Barbie was launched that costed $85,000. The dress of this doll was decorated with 160 diamonds, and the doll itself was wearing jewelry made of the real gold. Throughout Barbie’s life, the dolls have been dressed by millions of different clothes created by various designers and famous fashion houses such as Dior, Givenchy, Armani, Lagerfield, Versace, Moschino, and many other famous brands.
Barbie has been sold in at least 150 countries. Many films have been made about this doll, her brand includes jewelry, food, cosmetics. Due to the phenomenal popularity and ability to adapt to innovation and change in every decade, these dolls have not been able to push even modern technology out of the top-selling positions. Barbie has been one of the best-selling toys for almost 60 years. According to the calculations provided by Mattel, at least three Barbie dolls are sold every second in the world. Today, the brand of Barbie is worth more than $440 million.